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The Differences Between SEO And SEM

This is the world of information and technology where daily up to billions of online contents are creating. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are effective hidden path to make promote your online contents. Today I will define them and discuss the differences and similarities about SEO and SEM so that readers will clarify how both of them work together to do effective online business or promoting.


What is SEO and SEM

A short definition of SEO and SEM

SEO stands for SEARCH ENGINE OPTIMIZATION. In 1997 SEO formula was first used. This is the smart art of applying your targeted keywords, search terms, search phrases etc. to get quality readers and visitors and to rank up blog site higher on search engines (Google, Yahoo, Bing) position. If you will get your blog at top position in search engines it means you will get huge targeted traffic to your blog. Generally most of SEO elements are for applying at on-page optimization. Such as keywords in article body, meta tags, HTML index page, Anchor linking, Site description and so on.


SEM stands for SEARCH ENGINE MARKETING and you will be surprise to hear that, SEO is one of the part of SEM although SEM was first applied in 2000, after 3 years of applying SEO. Isn’t it surprise able matter?
SEM is a technique for increasing visibility of websites via online advertising in search engines result pages. Google adsense and other Pay Per Click (PPC) ad networks are examples. Advertising on SERP also is a SEM campaign.


SEO versus SEM

SEO is a technique which uses for finding a website whether it is organic or natural search terms while SEM uses for online advertising, promoting through PPC network. When a visitor of a website clicks advertisement on it the owner of the website earn money. SEM has more factors in advertising, marketing and profits and SEO involves only with organic or natural keyword based search term factors. No doubt, without SEO you will never drive traffic in a webpage except paid traffic, where Google hates sending paid traffic in a website. In SEM campaign you should stick always because, sometimes advertising impression is really important.

Differences between SEO and SEM

The main similarity of these two formulas is they both are uses for increasing readership/ visitors and visibility of a website to increase business sales or profits. I will say these are interwoven with each other. To do SEM, SEO will be need, but to do SEO, SEM is not imperative. As I said above, after building a website it must be needed initially SEO before advertising online. Actually, both are essential for a website and both are speak almost similar language.

Lastly, almost up to 90 percent online visitors use search engines to find something. So if you prefer search engine marketing before search engine optimization, I will say your marketing strategy is wrong. Discuss with a professional expert to know further info or to do this work for you.

Here are some tips to find a professional SEO and SEM company.


That;s all for today. If there are any mistake happens please let me know. Peace and blessings pals.
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Topic Under: 3/25/2013
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