Top 25 Google Ranking Factors

You ever wonder what is like to rank in Google positions #1 or even in the 1st page, Yup I am wondering too and I would say its gonna feel like you are at the top of the world.

Do you know that there are many perks in Google Ranking Factors? Some of them are:

Google Ranking Factors

A. Traffic By Keyword Position

Do you know Google search owns 90.14% of the market share, Bing has 3.24% and Yahoo! owns only 2.08%

Around 3.5 billion search queries are performed per day and imagine ranking for a particular keyword.

The first position in the Search results lists gets 42.25% of all CTR.

The second position gets around 11.94% clicks

The third position page gets 8.47% clicks

The fourth position page gets 6.05% clicks

Search percentage of google, yahoo, bing

B. Increases Online Visibility

More traffic means more eyeballs which will ultimately lead to more Online Visibility for your Website.

Regardless of whether a user clicks on your site or not, being on the main page of Google is essential since it puts your business before individuals scanning that particular keyword or terms. It resembles having your business on the busiest road of a town loaded with likely clients.

C. Increases Engagement

Enhancing your rank on Google requires content and a great deal of it.

In your endeavors to get on the main page of Google where individuals will find your site most of the time, your expansion in content means an increment in chances to connect with your intended interest group.

The more you can draw in with your intended interest group, the further you can fortify your association with them, remain the best in the industry, and be the one to address their issues.

Let's get into the details about the reasons behind Google Ranking Factors.

1. Keyword in Title Tag

Using Keyword in the Title tag is one of the top Google ranking factors. For example, if you want to rank for the keyword Best SEO Tools, The Title tag should be as Top and Best SEO Tools. You can use Keyword Planner online keyword rank tracker tool to examine your keywords for free.

Keyword in meta title

2. First Paragraph Starts With Keyword

Try adding your main keyword at, or near the beginning of your post's first paragraph. Normally, Title tags start with your keyword and you should also add the keyword in your first paragraph, middle of the post with bold text and in the last paragraph as italic or underline.

3. Keyword In Description Tag

This factor, however, doesn't act as a direct ranking signal, But your description tag can hugely impact the click-through-rate (CTR) on your website which is a key and direct ranking factor.

Keyword in meta description tag

4. Keyword Appears In H1 Tag

The header tag, or the h1 tag, will usually be the title of a post. Google uses your H1 tag as a secondary relevancy signal. Remember, the important factor is putting primary keywords in the correct place. Here H1 tag is an important location for placing keywords.

5. Content Length

The more the article is brief and through which means Content with more words are more likely to cover extensive broadness and are likely ideal to rank compared with shorter, shallow articles. The ideal content length is at least 400 - 500 words.

6. Keyword Density

This one is not as effective as it used to be. It may work a little bit but overdoing it may do more harm than good. Keyword density should be between 1 - 3% and its a very important among all on page Google ranking factors.

7. Domain Age

Domain age is a very important role as compared to others. Let your domain name older every year. The more aged domain is more likely to rank higher but that doesn't mean newer websites can't rank. Its a considerable factor.

8. Page Loading Speed

Both Google and Bing use page loading speed as a ranking factor. So, your site speed determines and plays a direct role in Bounce Rate. Use Google PageSpeed Insights tool to examine your page speed and detailed results.

blog loading time

9. Use of AMP (Accelerated Mobile Pages)

This may not be a direct ranking factor, however, AMP may be a requirement to rank in the mobile version of the Google News Carousel. It increases your page loading time so you will never face low page loading problem in the eyes of Google site speed.

10. Google Hummingbird

With this latest Google Ranking Algorithm Update, Google can now better understand the topic of a webpage instead of just focussing on Keyword. So, here again, Content is the king. Always focus on the content instead of just marketing your blog.

11. Duplicate Content

Duplicate content is a Big NO NO...Identical content can negatively influence a site’s search engine visibility. Always publish fresh and original content on your website or blog.

12) Image Optimization

a) Reduce the image file size for faster loading times.
b) Choosing a descriptive file name that includes keywords you’re trying to rank for.
c) Including a keyword based caption.
d) Adding an alt tag helps search engines understand what the image is about.
e) Giving a title to your image provides additional information for a better user experience.

13. Do Not Use Keyword In H2, H3 Tags

The keyword that appears as a subheading in H2 or H3 format shows another weak relevancy rank signals for that page. So avoid placing keywords in H2, H3 tags.

14. Mobile Friendly Site

Make sure your site is mobile Friendly. Your rankings will be based on how it crawls a site’s mobile version rather than a desktop version. Websites that mobile users can easily use may have an edge in Google’s “Mobile-first Index”.

Mobile Traffic has reached 63% of all traffic in the US. If it continues at this rate, it seems likely that it will reach a full 2/3 of all traffic by the end of 2019.

mobile friendly blog site

15. Grammar and Spelling

Google value those sites which has proper grammar and spelling and it is a quality signal, and even though it's not a direct ranking signal, who loves to read content with wrong spellings and grammatical orders? Of Course, No One.
For Grammar checking, I personally use Grammarly tool.

16. Domain Authority

This one is a given fact, Sites with higher Domain Authority will rank Higher Compared with Low Domain Authority. Google strongly consider this factor.

17. Web Page’s PageRank

It may not be the very factors in ranking a page, pages with lots of authority tend to outrank pages without much link authority according to, Google PageRank algorithm.

18. Keyword In URL

If the keyword you want to rank for is in your URL, then you have an advantage here. Include your targeted keywords in the URL with the hyphen.

For example:

19. Backlink Anchor Text

Having the right anchor text ratio can definitely help to rank higher. But keyword-rich anchor text still sends a strong relevancy signal in small doses.

20. Backlinks : Best In All Google Ranking Factors

Backlinks play a very important role in ranking a page or entire website, Considering that the links are of high quality and not spam links.

Here are some articles for you about backlinks:

21. Social Signals

They are not direct ranking factors. But they send a signal of how the post is performing on social media. Search engine robots collect information from the social engaging number. So, get shares, likes, and followers on your blog posts from all top social media.

22. Link Location In Content

This one is a no-brainer. The links that are placed at the beginning may carry slightly more weight than links placed at the end of the content. Always try to get links from the top of the blog posts from others.

23. Usage

This may be a direct boost or the fact that pages with micro formatting because using a Schema have a higher SERP CTR. Include necessary Schema tags in your all blog posts.

24. Using LSI Keyword

LSI (Latent Semantic Indexing) Keywords are those keywords which are mainly related to the primary keyword. Using LSI keywords helps Google to understand what the content is about. You can simply get the list of LSI keyword just below of Google search result page after searching your keywords.

25. Using HTTPS Server

HTTPS server means secure server. To get attention in the eyes of Google your site must use HTTPS. Currently, Blogger blog offers free HTTPS service. To learn how to active blogger HTTPS service for free, see the below tutorial.


There you go, A list of 25 Google ranking factors SEO checklist. But actually, is that all? Obviously No.
No one knows the exact number of factors how Google ranks websites. Are you currently following any of the above? Let us know by leaving a comment below. Stay well and Allah Hafez.

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